”Find out what happened to the actors from [put
in any old successful tv series here]” or “See how much money [put in any
celebrity here] earns” is two very common articles I see that I have to pay for
when I read the newspaper on the internet. And yes, I get the urge to click on the
article because in that second I really want to know what happened to, for
example, Inger Nilsson. But the next second I recall that I can just google it and
find it out for free. I guess this is one big issue for the newspapers.
I’m a 90’s kid and we’re used to get things for
free. Just a few clicks away we have every, okay almost every, movie, song, tv
series or whatever that’s ever been made there for us to enjoy whenever we
want. (Well of course I’ve never illegally downloaded anything). But this makes
us unwilling to pay for news. On the other hand I recently found out that there
are about 150.000 individuals who pay for the paywall-articles in the Swedish
newspaper Aftonbladet. My preconception tells me that there are mostly older
people who pay for this.
This leads to the question; what should the
newspapers do to make me pay? Maybe it’s a matter of time. In the future there
will probably be more articles and news on the internet that you have to pay
for, since it’s obviously getting more common. And maybe when there are no
options but to pay to get trustworthy articles, then I’ll pay. But the thing is
that I believe that there will never be a time where it doesn’t exist a free
option, because there will always be a competitor trying to steal readers.
So to sum this up, I will never pay to get information
about Inger Nilsson. Please give me something of higher value!
PS. I have nothing against Inger Nilsson in
particular.
